The SUBWAY® brand Teams Up with Liverpool Football Club

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 photo subway.png Announcement builds on tSubwayhe brand’s commitment to support healthier and active lifestyles Today the SUBWAY® brand announced that it has signed a multi-year commitment with Liverpool Football Club. Under the agreement, as of the 23rd April, the SUBWAY® brand will become Liverpool FC’s Official Training Food partner. To kick-start the commitment, the SUBWAY® brand has been sending its range of Low Fat Subs to participants on the Liverpool FC Foundation programmes all week. The Low Fat range encourages youngsters on the Club’s charitable-arm courses to ‘Train Hard and Eat Fresh™’ as part of the brand’s efforts to support healthier and active lifestyles. This partnership is a continuation of the SUBWAY® brand’s commitment to encourage healthier and active lifestyles and the collaboration will complement existing initiatives the SUBWAY® brand has already undertaken. From working with great role models in the sports world through its SUBWAY® Famous Fans programme that includes gymnast Louis Smith, boxer Anthony Ogogo, rugby player Tommy Bowe and pole-vaulter Holly Bleasdale, to the SUBWAY Helping Hearts™ Family 5K Series and its work with national heart charity Heart Research UK on the SUBWAY® Healthy Heart Grant scheme; the SUBWAY® brand is committed to inspiring everyone to live a healthier lifestyle. Manaaz Akhtar, Regional Marketing Director for the SUBWAY® brand in Europe, commented “As a brand, we are committed to supporting everyone to be more active in their everyday lives and our partnership with Liverpool FC provides us with the perfect opportunity to demonstrate this and take it to the next level. Whether playing at the top of the Premier League or just having a kick about in the park, the SUBWAY® brand can offer a wide range of nutritious options to help you deliver your best performance. Billy Hogan, Chief Commercial Officer for Liverpool FC said “We’re delighted to welcome the SUBWAY® brand to what we believe is the world’s greatest football family. Community work is part of the Club’s DNA so we are excited to be joining forces with a global organisation who are just as passionate about making a positive difference to their communities.” At the core of the SUBWAY® brand’s better-for-you offering is the range of 9 Low Fat Subs, each containing less than 3 grams of fat per 100g and all under 321 calories per 6inch Sub. All our breads have added Vitamin D and Calcium and the 9-Grain wheat bread is fortified with additional fibre. The decision to heavily invest in the promotion of its Low Fat Range not only supports the brand’s messaging but has led to the SUBWAY® brand collaborating with Heart Research UK, which has endorsed a customers choice for healthier options since 2009. As part of its nutritional journey, the SUBWAY® brand has made efforts to reduce fat and saturated fat across the product range, and is currently the only Quick Service Restaurant to have committed to all seven of the Department of Health’s consumer nutrition pledges. There are currently 1769 SUBWAY® stores in the UK and Ireland , all independently owned and operated by franchisees. Earlier this year the brand announced ambitious plans to increase this number to 3,000 SUBWAY® stores in the UK and Ireland over the next six years, creating around 13,000 new jobs.